"Our brand name is in Persian and means 'A River in the Night.'"

  "From the most ancient night in history, a river has flowed, its waters filled with the essence of life and culture. Its waves, like fragments of time, whisper forgotten stories and legends. The thirst for travel, discovery, and metamorphosis has granted it a passionate and eternal flow. And in its endlessly calm mirror, the landscapes of imagination are etched."

"In an era where luxury is defined by fleeting trends, ROODI DAR SHAB embodies timeless elegance that redefines authentic luxury in the journey and discovery of timeless beauty. We blend beauty, enriched by the imagination and creativity of countless generations and their magnificent cultures, which have been meticulously refined over thousands of years, with modern and avant-garde design to create pieces that each embody a heritage of genuine beauty."